About

We measure what happens inside live experiences

Behind the Crowd works alongside brands, agencies and organisers to reveal what happened between arrival and exit

Events deserve better evidence

Headcount is not a result | What happened between arrival and exit is where the value sits

We do not hand you charts and wish you luck | We tell you what the numbers mean and what to do next

Guests should feel a great experience, not a data exercise | Our measurement stays out of the way