Talk to us

Let's find out what your crowd can tell you

Tell us a little about your next event
We will come back with what Behind the Crowd could reveal

Common questions

Straight answers
No fine print

The things people ask us before they book
If yours is not here, send it through the form above

What does Behind the Crowd actually do
We come to your event and measure what guests do while they are there
Check ins, experiences they visit, samples they take, leads they leave, surveys they answer, things they buy
Then we tell you what it all means
Is this a tool we have to learn
No
We run the measurement end to end
You get the story and the numbers, not another dashboard to figure out
How is this different from a headcount
A headcount tells you how many people walked in
We show you where they went after that, what caught their attention, and what they did next

Do guests need to download an app?
No
Guests don't need to download anything

How they access the experience depends on the setup chosen by the client
Guests can receive an individual QR code when registration is required, use a printed QR tag when registration is optional, or use an NFC tag

Whichever option is used, that's all they need to check in and interact throughout the event
Can someone join without registering
Yes
A guest can grab a preprinted pass at the door and start straight away
If they register later, everything they already did stays connected to them
Is this surveillance or facial recognition
No
We never use facial recognition, biometrics, or covert tracking
We only measure interactions a guest chooses to take part in, like scanning into an experience or answering a survey
Do you see where guests go after the event
No
Measurement stops when the event ends
We look at what happened inside it, nothing outside

When do we see results
You see a live picture while the event is happening
After it ends, we review everything with you and share what mattered most
Can our client see the numbers too
Yes
We can give your client a private read only view of their event, showing only the figures and charts you approve
They never see guest details or anything internal
Do you give us a report
Yes
A written post event report with the results, what they mean, and what we would do next
You can download it as a branded PDF when you are ready to share it
Can we see a sample before we commit
Of course
Reach out through the contact form and we will walk you through a real example

What kind of events does this suit
Brand activations, conferences, expos, launches, fan experiences, campus events
If your event has stations, guests, and moments worth measuring, it fits
Does it need wifi the whole time
No
Scanners keep working if the connection drops and sync everything once it is back
No lost scans, no duplicates
What happens to guest data after the event
It stays for the event it was collected for, on access controlled systems, and only the people who need it to run the event can reach it
Guests can ask to see, correct, or remove their details any time
How do you price it
It depends on the event
Tell us what you are planning and we will come back with a clear number
How do we start
Use the contact form and tell us about your event
We will come back with what we would measure and what it would take